Overview: Customer Feedback Forms

Note: This feature is available to Enterprise tier customers, and as an add-on on Advanced tier.



Customer Feedback Forms are forms that can be used by your customers or other third parties, rather than your employees. They are browser-based forms that can be used on any platform simply by navigating to the appropriate URL, and require neither an app download nor a user login.

What it's used for:

If you need to ensure that things are done before your service technician heads out to a site, such as making sure there's power, or checking what tools are required for the job, send out a Site Readiness or Pre-Startup Checklist form; or, once the work is completed, follow up with a customer satisfaction survey, essentially bookending a field service workflow:

  1. You can send out a checklist to a site prior to dispatching a worker there to ensure the site is ready for the work to be done, such as ensuring that ladders are provided, that the customer is present and able to sign off on work, and so on.
  2. Dispatch your technician on the service call with your standard ProntoForms forms, with additional information from the first checklist and verified information about the work to be done.
  3. Want to get customer feedback after a site visit? Provide a Customer Feedback Form link after the work is done.

In summary, Customer Feedback Forms, particularly in Field Service applications, will help with the beginning of work:

  • Increase a technician's ability to complete a job on the first visit, by reducing the risk that sites are not ready before they arrive,
  • Eliminate overhead associated with travel time and costs resulting from sending field personnel back to repeat a site visit,
  • Increase technician utilization rates across the entire organization by ensuring sites are prepared for their visit.

And, once work is completed, Customer Feedback forms will:

  • Allow customers to provide feedback on completed work at their own pace and on their own terms.
  • Automate the process of soliciting and compiling feedback in office systems such as Salesforce or other CRM platforms by sending the data directly, rather than relying on manual data entry.

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Sample Workflow

Some of the most common uses for these types of forms are in field service applications. For example:

A telecommunications company uses ProntoForms to install and activate new customers' internet, and also to handle maintenance on different hubs or cable lines. They use a mixture of Customer Feedback Forms (sent to their customers via URL) and standard ProntoForms (where their field service technicians log into the app). A typical installation or activation might go something like this:

  1. The company sends a link to a Customer Feedback Form to their new customer that asks them to verify site readiness. This form doesn't require a ProntoForms login, and would collect or verify data such as:
    • their address,
    • who would be the primary account holder,
    • whether or not the technician needs to run new cables within the office (and thus bring specialized tools)
    • any accessibility information.
  2. The customer submits the Customer Readiness Form, and some of that data is dispatched to a technician in a Work Order form on their mobile device. The customer-supplied information saves them time: not only do they have the required tools, but the address is verified, and they're aware of any accessibility or security requirements.
  3. The technician schedules the installation, does the work, and fills out the work order form on their ProntoForms app and mobile device, and submits it once the work is complete.
  4. The above submission triggers a Customer Feedback Form URL containing the technician's summary of the work done and questions about how happy the customer is with the work completed. They do not have to log in to the ProntoForms app to fill it out: simply access the URL and fill out the form, then select Submit.
  5. Based on the answers to the Customer Feedback Form, the form submission would automatically create a case in Salesforce or another CRM platform, reducing the need to rely on humans to spot a poor response.

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Supported Features

Customer Feedback Forms support most of the same features as standard V2 forms, and building one is much the same process. Currently, Customer Feedback Forms support the following question/data types and features:

  • Text Field
  • Text Area
  • Button Group
  • Dropdown, Radiobutton, Multiselect
  • Information Label,
  • Checkbox
  • Date/Time Selector, Date/Time Stamp
  • Stepper, Slider

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Unsupported Features

These forms are under constant development to add more feature support. Currently, Customer Feedback Forms do not support:

  • Repeatable Sections
  • Template-Based Sections
  • Exceptions
  • Data Sources
  • Unsupported Question and Data Types:
    • Image and Sketch
    • File Upload
    • Signature
    • Digit Extraction
    • String Concatenation
    • Time-Based Math
    • Duration Questions
  • Help Links or Help Content on all Question Types

Note: These forms will never show up in the mobile app, as they are accessed strictly by URL. This means that you cannot make one form and have it available to both customers and logged-in employees save for through the URL.

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Building a Customer Feedback Form

Creating Customer Feedback Forms is limited to teams who have access to the feature. It uses the same form builder as V2 forms, and therefore this section will only talk about the things that differ from standard form creation.

To build a Customer Feedback Form:

  1. Navigate to the appropriate Formspace and select "Create New Form".
  2. Select Customer Feedback Form from the list of form types to create.
  3. Create the form as normal.

For more information on creating a V2 form, please read: V2 Form Builder Basics

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Recognizing a Customer Feedback Form

Customer Feedback Forms are marked with a star icon in the Form List:


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Branding Your Customer Feedback Form

As these forms will be largely shown to your customers, you want them to adhere to your branding guidelines, use your logos and colors. With Customer Feedback Forms, you can set colors, customize text, and provide links to your company's website.

The logo used is the same as is set in your team's Custom Branding settings, specifically the logo used for Documents.

To configure these settings, go to the Form Settings tab in the Form Builder and select Custom Branding:


Success Page

The Success Page is the page shown after the form is successfully submitted. You can set up:

  • Form submission success message: the text shown to a user when the form has been submitted. Common examples of this kind of text are: "Thank you for your feedback!" or "Form successfully submitted! Please visit our website below:"
  • Whether to show a button that, when selected, will take users to a URL of your choice.


Custom Colors

This allows you to set up colors that match your brand or marketing guidelines. Input the colors you wish using hex codes

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Using a Customer Feedback Form

While the URL for repeatable-use Customer Feedback Forms can be found in the Form Properties view, URLs for single-use Customer Feedback Forms are created by Dispatching the form. As there is no specific user the dispatch goes to, a URL is provided instead, and these forms will not show up on a user's ProntoForms app or device -- they're only accessible via the URL.

Clicking on that URL will take the user to a form that loads in their device's default browser. Below is a demonstration of the customer interface for a Customer Feedback Form:


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Distributing Customer Feedback Forms to your Customers


Manual Dispatch to a single customer: Most commonly used for Site Readiness or other situations where reusing the same form is illogical, manual dispatch creates a URL that can only be used once.

To create a manual dispatch:

  1. Navigate to the appropriate Customer Feedback Form in the web portal
  2. Select Dispatch from the options next to the form name.

  3. Pre-fill any information that is required. Note: Pre-filling information such as customer name and address, or service call ID, can provide a way to identify which service call or technician is related to this Customer Feedback Form.

  4. Select Dispatch at the bottom of the page.
  5. The single-use URL is shown on the next page:
  6. Send this URL out via email to your customer.

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Automatic Workflow Dispatch: Automatically send out a Customer Feedback Form as a part of the follow-up to a service call. The original submission will be the "initiator" for the Customer Feedback Form submission, providing context for the service call or originating user. Typically it would email the customer email collected during the service call, and probably dispatch some info (like when the service call was, what work was done, a service request ID, who the tech was) so the customer knows what they are giving feedback on.  Again, this is one time use. 

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Open Distribution URLs:  Use these to manage event registrations, gather general opinions, or collect basic contact information from customers, all with the same URL. These URLs will persist and could be used to gather larger sets of data from your customers -- multiple submissions can be made to the same URL.

This URL can be found beneath the name of any Customer Feedback Form:


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Submissions from Feedback Forms

As Customer Feedback Forms do not require a user login, they do not have a user associated with them. Any submissions from customer feedback forms will be marked as from an "anonymous user" in the web portal.

(Future Implementation) If the Customer Feedback Form was sent out or dispatched by another form, it will be shown on the form submission in the web portal. This ensures that you can see what service call or employee submission led to the Feedback Form being sent to a customer.

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